Media Privacy Requests in the News Spotlight
The family members of the three Cleveland women now free after years of captivity have publicly asked for media privacy with a news spotlight nearly as bright as last month’s Boston Marathon Bombings. If I were still a news editor, I’d go along with their request because I believe in dignified decency and that there [...]
Patch.com Needs Giant Band-Aid to Fix Mess
ProVergent Strategies no longer recommends our clients contract any advertising with www.patch.com. Reason #1: Patch.com lies in advertising promises. ProVergent recently had a client, David Caldwell, President of GRAN PRIX Bowling Supply, file to run for City Council in Creve Coeur, Mo. After seeing local Patch.com sites that could target election messages, ProVergent Strategies felt a consistent daily paid [...]
Content Doesn’t Have to be Flashy
At ProVergent Strategies, our mission is to create basic message content and it doesn’t require being fancy or flashy. Here’s our latest graphic content for a city council candidate we’re working for this quarter, David Caldwell For Creve Coeur City Council. The graphic content was created [...]
Viewbix Video Players Do More Than Play Videos
ProVergent Strategies likes the Viewbix Video Player so much that we’ve created this free review for you. Today’s video player does more than play videos. They now are capable of connecting social media with your message. ProVergent Strategies and our clients use the Viewbix Video Players. Go ahead and play the video and click on the [...]
Content Writing Matters in Public Relations
Content writing matters a lot in public relations. The Internet and social media is giving standard media a run for their money in more ways than one. The Internet gets more attention than newspaper, television or radio news because online content writing is more conversational and less formal. It also can hurt you. Higher education [...]
Mobile Media Will Surpass Radio in 2013
Mobile media again tops the eMarketer.com annual survey for major media usage and will surpass radio in 2013 for the average time spent by users. It reinforces the recommendation media decision-makers must address mobile media applications to match what current and future customers want and need. Mobile media usage in 2012 was up a whopping 52% over 2011 [...]
Content Writing Matters in Public Relations
Content writing matters a lot in public relations. The Internet and social media is giving standard media a run for their money in more ways than one. The Internet gets more attention than newspaper, television or radio news because online content writing is more conversational and less formal. It also can hurt you. Higher education [...]
AutoZone Crisis Communications: Disaster
AutoZone is in the middle of a public relations crisis and firefight. The company fired an employee being called a hero today for using his personal handgun to stop a robber. AutoZone customers aren’t happy. Their social media pages like Facebook are under assault with hundreds of comments posted on threads that have nothing to [...]
Crisis Communications: Talk Isn’t Cheap
A Crisis Communications Strategy is now a required part of the total public relations effort for businesses, charity/non-profit groups, schools, even government-run institutions such as a museum. Public Relations Crisis Communications is like insurance: A disaster may not happen but its best to be prepared when it does. My good friend Mike Huss, the former long-time talk show host at WGNU radio [...]
Scott Simon is the founder of ProVergent Strategies. He is a 30-year veteran newspaper, television and radio reporter. Some of the places Scott worked as as news reporter, anchor and columnist includes Newsradio 1120 KMOX, Newsradio 980 KMBZ, ABC 30 KDNL and the Suburban Journals of Greater St. Louis. ... Read More
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